FREE GROWTH REPORTSTEP 3 OF 3
BOOKED
You're booked. Here's everything before we talk.
Your Assessment Call is on the calendar. Check your email for the confirmation with your date, time and call link.
I said I'd send you everything before we ever talk. This is it: my offer, process, services, pricing, case studies, FAQ, onboarding steps, and the habits of my most and least successful clients. Read it before the call and we can spend our time on you, not on questions.
What to do now
- Show up on time. The call is 45 minutes, and we'll use every minute.
- Need to reschedule? Give at least 24 hours notice using the link in your confirmation email.
- The 5-minute rule. If you're not on the call 5 minutes after the start time, I'll treat it as a no-show and the slot is released.
- Come ready to walk me through your buyer's journey. Show or explain every step a stranger takes to become your customer.
- Bring your numbers. Your current numbers, what you want them to be, and what you think is getting in the way.
- Know how you think I can help. Have a clear idea of what you want from working together.
- Bring your partner. If anyone else is involved in major decisions for your business, have them on the call.
What the Assessment Call is (and isn't)
This is not a sales call. I'm going to be super transparent with you.
We'll walk through your systems together to see what's really holding you back: where your audience finds you, what happens after they're interested, and where buyers are dropping off.
What you get from it:
- A clear picture of where your buyers are falling off
- An honest answer on whether what you need is something I do
- If it's not what I do, I'll tell you straight. I'm not going to sell you something that won't help.
If you're a good fit, within 1 to 3 days after the call I'll send your Full Growth Report. I review your:
- Keyword
- DM flow
- Offer
- Content
- Captions
- Call to action (CTA)
- Sales process
- Onboarding
Then you get a game plan, and if you want to move forward, we set up a kickoff call and get to work.
The base offer
Your first automated DM flow, or a better version of the one you already have.
Here's what that means in plain words:
- A keyword is a simple word you pick, like "SWEAT." You tell your followers, "Comment SWEAT below" or "Send me the word SWEAT."
- An automated DM (DM means direct message, a private message on Instagram or Facebook) is a message that gets sent for you, automatically, the moment someone uses your keyword. You don't have to be on your phone.
- The flow is the short conversation that follows. The person answers a couple of quick questions, gives their email, and instantly gets your freebie, your link, or a way to book a call with you.
So someone sees your post, comments your word, and a minute later they have what they wanted, and you have their email and know what they need. If you already have one of these set up, I'll rebuild it so it actually collects that info and sends people to the right place.
Every setup includes:
- Your own keyword for each flow
- Messages written to sound like you, not a robot
- The automated DM conversation, which collects each person's email and gets them to follow you, and labels each person so you know who wants what
- A simple Google Sheet that fills itself in with every lead's info, so your list belongs to you, even if something happens to your account
- Every step tested before it goes live
- 14 days of free fixes and tweaks after launch
You work with me. No handoff to a random assistant. My small team helps, but I personally check every piece of work.
The 7-day process
| Day | What happens |
|---|---|
| Day 1 | Kickoff call. Access to accounts and assets |
| Day 2 | Flow map. Every message drafted, plus launch content strategy, shared for your approval |
| Days 3 to 4 | Build. ManyChat flows and CRM built, resources connected |
| Day 5 | Test. Every path tested and confirmed with you |
| Day 6 | Adjust. Requested changes made |
| Day 7 | Live. Walkthrough video sent to you |
Services and pricing
You pay for what you need.
DM automation packages
| Package | Setup | What it is |
|---|---|---|
| Your First Flow | $597 | One keyword flow with audience segmentation, email and follow capture, tags, CRM and offer delivery |
| Growth Engine | $997 | Strategy and build for up to 3 segmented flows routing leads to 2 destinations, such as a product and a sales call |
| Growth Engine Plus | $1,497 | Up to 3 flows routing to 3 or more destinations (product, VSL, sales call), with AI integration |
| Podcast package | $597 setup, then $1,000/mo | Reusable episode flow structure, then up to 4 new episode flows a month with thumbnail, episode link on up to 2 channels, plus maintenance |
| Custom | Priced on a call | 10+ flows, or ads plus flows |
AI integration: leads type their answers instead of tapping buttons. The AI reads each reply, responds in context, and asks follow-up questions that route the lead to the offer that fits them.
Add-on flows
| Add-on | Setup | What it is |
|---|---|---|
| Simple flow | $297 | One keyword, one path, email or follow incentive, one delivery link |
| Segmented flow | $597 | Same features as Growth Engine flows |
| AI integration flow | $897 | Same features as Growth Engine Plus flows |
Upgrading a flow later costs the difference. Example: Simple to Segmented = $300. Each add-on adds $100 a month to maintenance.
Monthly maintenance
| Plan | Monthly |
|---|---|
| 1 flow | $200 |
| Each extra flow | +$100 (up to 9 flows) |
| 9 flows | $1,000 |
Maintenance covers keyword swaps, copy tweaks, link updates and fixing broken flows across Instagram and Facebook, with a response within 48 hours at most. New flows are a new build.
Add On Services
Meta ads management
| Tier | Setup | Monthly | Ad spend (you pay) |
|---|---|---|---|
| Instagram Boost | $300 | Higher of $500 or 10% of ad-attributed revenue | $1,000 to $3,000 |
| Full Meta Ads | $1,000 | Higher of the base fee or 10% of ad-attributed revenue | $3,000 minimum on Facebook |
- Instagram Boost: we pick your best performing posts, set up audience and tracking, and tie each boost to a live DM keyword. Requires at least one live Bout It DM flow.
- Full Meta Ads: we run your entire Meta ads strategy, DM ads and landing page ads, using your creative. Base fee is $1,000 a month for every $3,000 of ad spend managed.
- Boost clients move to Full Meta Ads once spend passes $3,000 or they want Facebook or landing page ads.
Personal brand consulting:
$3,500 (30 days)
Three 1:1 meetings plus a direct WhatsApp line between meetings.
- Before the first meeting: Muse set up for deep data dives and suggestions you can use on your own
- Day 1: niche, mission statement, core beliefs, brand focus and differentiator, content pillars, audience profile, content styles, and a content calendar
- Day 15: check-in, greenlight posts and adjustments
- Day 30: check-in, results review, offboarding and last questions
Bundles
| Bundle | Discount |
|---|---|
| Add any DM automation package to personal brand consulting | 30% off that package's setup |
| Add personal brand consulting to a flow | $1,000 off consulting ($2,500) |
Offer creation
| Service | Price | What it is |
|---|---|---|
| Offer and pricing strategy | $997 | One deep-dive call to shape your offer, set pricing and tiers, and position it, plus a one-page offer doc |
| Freebie design | $297 | A lead magnet such as a checklist, guide or template, up to about 10 pages. You write it, we design it and make small edits |
Skool community build
| Tier | Flat fee | What it is |
|---|---|---|
| Standard | $1,500 | Community setup, course upload, about page, levels and gamification, events calendar, and onboarding |
| Plus | $2,500 | Everything in Standard, plus paid tiers, email integration, and a DM flow into the community |
Onboarding covers membership questions, an automatic welcome DM, a Start Here post or mini-course, a pinned intro thread, and a first-week checklist. You supply all assets: courses, videos, logos, pictures and descriptions.
My guarantee
There are no guarantees in marketing, but what I can guarantee is my work. If your first flow isn't live within 7 days of getting all assets, the first 3 months of maintenance are free, worth up to $3k. This applies to every package.
Case studies
Click any of these to see the full breakdown.
- Micro Account: DM Automation Case Study: one keyword flow on an account under 3K followers brought in 19 leads, 6 consultations and 3 new clients in 30 days.
- Converting Sales: DM Automation Case Study: an author and faith leader's book launch, 76% click-through to purchase.
- Podcast: DM Automation Case Study: a podcast host, 18.1K YouTube subscribers and 3,977 emails.
- Knitpop: 90 Day Case Study: a 90-day Meta ads strategy for a clothing and fabric brand, averaging 8x+ ROAS.
- Oliver: from part-time fitness trainer to traveling motivational speaker. He grew from 2.3K to 440K+ followers across TikTok and Instagram in 1 year by going all in on his story, his mission and our guidance, leading the charge to fight illiteracy, especially in marginalized schools. Featured on Good Morning America.
What clients said
"It's official! 3 $10k months in a ROW! To celebrate I put my 2 weeks in at my day job so I go all in and scale MY business. Simple systems, simple actions and consistency. Don't Doubt it, be Bout it!" Keith Lewis
"$7k week! 2 PIFs + 1 partial payment, total Rev $9k not including recurring payments. This shizzle works!" Ethan Wilde
"Day 1, I restructured my offer. Week 1, I launched my first ad. Week 2, I booked my first $4k PIF client. I spent $85 on my ads, so that's an 87x! My life literally just changed." Curtis Bridges
A client shared five project contracts worth $36k in one month: $2,500, $1,250, $3,000, $30,000 and $500.
Individual results vary.
Onboarding: what happens after you sign
- Sign the service agreement and pay in full via the Stripe link
- Book your kickoff call. If you're approved, we'll book it together at the end of your Assessment Call
- Send your account access and assets. I'll email you a checklist (a short Google Form) of everything I need
- Kickoff call (Day 1), then we follow the 7-day process above
- Approve your flow map on Day 2, test with me on Day 5
- Go live on Day 7 and get your walkthrough video
- 14 days of free maintenance, then your monthly plan begins
Habits of my most successful clients
- They go through every detail of their package and know exactly what they're paying for.
- They ask questions when they're confused instead of guessing.
- They communicate regularly, with questions and confirmations of what they have or haven't received.
- They respond on time.
- They're honest.
- They share their losses as openly as their wins.
- They pay on time.
- They're dedicated to their goal.
- They track their numbers.
- They send all their assets fast, since the 7-day clock starts once everything is in.
- They promote their keyword consistently in posts, stories and captions, not just once.
- They keep posting after launch, because content is what feeds the flow.
- They follow up with the leads the flow captures: replying to DMs, booking calls and working the CRM.
- They test their own flow and flag anything that feels off.
Habits of my least successful clients
- They skim their package and aren't sure what they paid for.
- They guess instead of asking when something is unclear.
- They go quiet and don't confirm what they've received.
- They're slow to respond, which stalls the build.
- They hide what isn't working and only share wins.
- They pay late.
- They lose focus on their goal.
- They don't track their numbers.
- They send assets late or in pieces, which pushes back launch.
- They mention their keyword once and stop promoting it.
- They stop posting after launch.
- They let captured leads sit without following up.
FAQ
How much will this cost me?
It depends on what you need. Every price is listed above, so nothing on the call will surprise you. Most people start with Your First Flow at $597.
Who pays for AI, Muse and ad spend?
You do, on your own accounts. AI usage (your own Claude or ChatGPT account) typically never goes over $5 to $10 a month. Muse is your own subscription. Ad spend is paid directly by you to Meta.
How does payment work?
Pay in full before kickoff. You'll get a Stripe payment link and a service agreement to sign. Once both are done, we book your kickoff.
What do you need from me?
Bring whatever you want me to work on. Mainly your Instagram, Facebook and ManyChat account (if you have one). If you have offers, freebies, current flows or ads you'd like me to look at, even better. Mostly I need to hear what you do, what you want, and what's holding you back.
How long does it take?
Your first flow goes live within 7 days of getting all your assets, or your first 3 months of maintenance are free. Personal brand consulting runs 30 days. The Full Growth Report arrives 1 to 3 days after the Assessment Call.
What if I'm not a fit?
I'll tell you on the call, and you'll still leave knowing where your buyers are dropping off. You're probably not a good fit yet if you:
- Don't sell anything or don't have an audience ready to buy
- Aren't consistent with putting out content
- Are afraid to promote your keywords
- Are inconsistent with your business
- Don't have room to take on more clients (if clients are your offer, not just digital products)
- Aren't clear on your niche
- Don't have the marketing budget yet (I don't want to put you in a tough spot if things aren't already working)
Is there a refund?
Yes, within 14 days, if we were given all your assets and weren't able to deliver.
How long is the contract?
There's a 3-month minimum for DM automation, ads, the podcast package, and custom packages with a performance-based fee.
How do I cancel?
After the first 3 months, you're month to month unless we agree otherwise. Canceling only takes 30 days' notice.
Will it work for me?
Results vary by account, based on your audience, content, consistency, and many other things outside our direct control. That's why we screen clients carefully. If you're approved, your chances of success are very high.
See you on the call.
Brennan, Bout It
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